Gender Factor in the Russian Propaganda of the Ally’s Image during World War I

This article analyses the role of gender factor in promoting image an ally conditions First World War. The author shows that pre-revolutionary period Russia’s participation war, pro-allied propaganda was used as instrument patriotic political mobilisation society. main plot such successes allies, primarily England and France, mobilising material human resources interests achievements those countries organising rear. In publications press, language widely used, well images masculinity femininity examples proper male female efforts men women. concepts ideal included ideas a responsible civic attitude, decisiveness, energy attributes man “home front” new industrial war. Until February Revolution 1917, Great Britain served model when it came to national Russian media, its leaders, like heads representatives British Empire governments, became personal incarnations masculinity. contrast them, position W. Wilson before US entered war viewed humiliating humble, which contained negative connotations contradicted allied nations’ women played special mobilisation, embodying selflessness traditional femininity, while simultaneously involving meanings associated with proactive type During situation growing disillusionment allies ceased be popular subject socio-political discourse. Titanic undertaken by themselves also failed. public demand for equality actualised manifested itself movement form women’s battalions, demonstration Despite predominantly propagandistic rather than military significance, this did not work showing persistence stereotypes society’s weariness from